When thinking about Step Four, it’s important to know the facts and background of not only the company, but the name itself…
“Step Four” first came about when we (Bret Fisher and Tyler Ruffino) were still just tossing around the idea of starting a clothing brand. It began innocently enough, like most things do, as something that sounded “fun,” and that we could put our artistic skills to good use with, but we quickly realized this could be an opportunity to do something bigger than just “sell clothes”. Businesses are started (and ended) every day, so we knew we needed to have a strong foundation in order to last. It took a lot of questioning, thinking, and searching, but in the end, we realized that the best way to start a brand in an already flourishing industry was by addressing all the problems with that industry. Looking to a simple business plan we had come up with previously, the name “Step Four” came about as a reference to the “next step” in clothing and what we aimed to do.
Which brings us to our products…
Growing up in the LA/Orange County areas, both of us were familiar with the plethora of streetwear brands and what companies had been offering over the years. Too many trips to various stores meant seeing the same thing – overpriced shirts that had no substance or real value. Streetwear was never meant to be for the few, but for the many. It shouldn’t elevate a person’s status because of it’s cost, it should act as an equalizer among different social classes. And, most importantly, streetwear should have something to say. It doesn’t have to be overly in-your-face about it, but if you’re going to charge $35 for a shirt, it better at least have some genuine time and thought put into it. Ideals like these are what molded and shaped Step Four when we started it and what continue to point us in the right direction today.
Don’t get it twisted, we’re not critiquing every square inch of the streetwear game, but we certainly think it needs some changes. At the same time, we’re fun-loving, laid back people who want our fans to be as excited about what we do as we are. We aim to be a brand that’s socially conscious while still maintaining a sense of fun. We’ll always try to be as accessible as possible while still bringing you top-notch quality product. And hey, if we slip, we promise to make things right and keep it copacetic, because, after all, without our fans where would we be?
So stay posted to see what the next step is